It's just one of those things. I'm guessing that they figure at least someone will fork over that kind of dosh, and that even if only a few people ever do, they'll have made what they wanted. Often times, unreasonable price tags aren't a reflection of quality or etc, but are rather just an economically calculated assessment.
Reminds me of... can't recall if it was skyrim or oblivion, but the whole premium horse testicles mod that was like, 100-200USD or something.
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