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That was basically their plan, to win through a war of attrition. As time went on and it became more difficult, people just stopped caring enough to pirate it.
It only cost them half their supporter base (the move to PrimeLeap literally cut it in half), and then stagnated their growth from that point onward. So... good on them. They stopped the pirates. By cutting their revenue in half. Good work on their part.
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